I can't tell you how excited I am to be a part of the Sonatype team that is literally reinventing how quality software gets made. As the new guy leading marketing, my first test was to explain Sonatype to my mom. She's a smart cookie, but she's 82 years old, and doesn't know very much about software.
She does, however, watch a little bit of television when she's not busy going to exercise class, book club, or out to dinner with one of her nine children. Mainly she watches the Ravens and the Orioles. I do the same, and therefore, I know for a fact that she sees a lot of commercials for Capital One.
So, here's what I did…
I told Mom that Sonatype was like Capital One, but for software. Where Capital One asks consumers the simple question, "what's in your wallet?" Sonatype asks corporations the simple question, "what's in your software?"
I explained that Sonatype asks this one simple question for the same exact reason that Capital One does. Because Sonatype knows that most companies don't have a clue about the cost, complexity, and waste hiding within their software applications – just like Capital One knows that most consumers don't have a clue as to the fees, restrictions, and waste hiding inside their wallet with other credit cards.
In conclusion, I told her that if you're a consumer and you want a credit card with maximum transparency – you get a Capital One card.
If, however, you're a corporation and you want to manufacture the highest quality software as quickly as possible with complete transparency – you get solutions from Sonatype.
She got it. Then she went to bed.
Oh by the way, for those of you who were able to attend the 2015 DevOps Enterprise Summit, you learned that Capital One itself is doing some amazingly innovative stuff across their DevOps practice.
You can learn more about what they are doing in DevOps, the challenges they have overcome, their standardized use of software components to improve security, their massive reductions in defects released into production, and how they are managing risk while pursuing new velocities in development. Tapabrata Pal (@TopoPal) did a great job presenting there.
